Using a client’s ecosystem to deliver proof of concept and unmatched value and visibility to collaborators.

SFI is a next-gen sourcing hub that brings laundry, design development, innovation and flexible nearshoring solutions to Los Angeles. In 2022, SFI was making its debut at Kingpins, the influential denim supply chain trade show, and wanted to deliver proof of their business model as well as garner as much visibility and buzz as possible. 

To deliver their desired results, I was part of a small team that conceived and produced a collaboration between SFI and supply chain partners in their ecosystem to deliver 140+ uniforms for Kingpins staff at shows in Amsterdam and New York.

Project partners included: SFI, Artistic Milliners, ArtMill, Nature Coatings. 

Deliverables: Lifestyle photography // Flat lay photography // Event photography // Social media strategy + content // Website content + blog copy // Bespoke printed publication // Press release // Custom booth production

Credits: Concept / Strategy / Copywriting / Production - Erin Barajas // Press release / Copywriting / Production - Interesting Monster Media // Graphic design - Antara Studio // Images - Cory Hackbarth / Max Knight // Team Peter Stigter (show images)