Renewcell, an innovative Swedish textile recycler focused mainly on the fashion industry, recruited me to help them tell the story of their first foray into the housewares space. The pilot program was launched in collaboration with two additional stakeholders - Loftex and SCRAP - and the explainer video had to be viable for both B2B and B2C audiences.

I developed the concept for the video, wrote the script, produced the video and developed and wrote the supporting social media strategy.

Credits: Copywriting, concept, production - Erin Barajas // Illustration, direction - Shaheen Seth, FoaF