Dinghui is a Chinese garment manufacturer looking to refresh its branding and appeal to a more Western and upscale audience.

As part of a team helping to make that happen, I spearheaded the visuals and copy used in the initial roll-out if Dinghui’s evolving identity. This includes a full-page ad featured in several industry publications and a 3D treatment of the updated logo that was used in related collateral.

Credits: Copywriting, project management - Erin Barajas // Creative direction, graphic design - Antara Studio