Circulose®, a revolutionary new material made from recycled cotton and production waste, launched its Circulose® Supplier Network (CSN) in 2023. The initiative is in support of its brand-building efforts across the fashion supply chain - from mill partners through to brand collaborators.

I was recruited to develop a two-phase social media strategy for Circulose® and members of the CSN that included copywriting, graphic design and creative direction.

Since the launch of the CSN campaign, Circulose® has grown the CSN from approximately 30 members to 116 members.

Credits: Copywriting, social strategy, creative direction - Erin Barajas